KIRATERA Basic Color Line (Alkaline Color) 100g

A highly pigmented and highly concentrated hair color brand that transforms the under-eye area.
Achieves both color and residual control, two opposing properties

"KIRATERA" is a hair color brand that combines "Kirakira" and "Terabyte," a unit of measurement that expresses a large amount of information, to imply "producing lots of sparkling things." It is designed to be highly concentrated and specialize in color performance, and pursues ease of color change by paying attention to the fading process. In order to achieve "intense coloring" that is not affected by the color of the undercoat, regardless of the color, a core base dye is set for each color, and the dye concentration of each color is increased to maximize coloring performance. In addition, by using a decolorizer, residual tint can be easily peeled off, allowing for a smooth color change.

The "Basic Line (white tube)" is an alkaline color line that changes the under-eye area to the desired color with a wide range of hue, brightness, and saturation.
For high-tone, low-alkaline colors for on-color, please use the "On-Color Line (black tube)"
In addition, for both the Basic Line and On-Color Line, please use a mixing ratio of 1:2 for all levels of Agent 1 and Agent 2. The
high mixing ratio of Agent 2 helps reduce costs for salons.

1. Core Shade formula that realizes intense coloring and high density design
Core Shade formula is adopted to repaint various undertones. Instead of using a common base dye for all colors, a core base dye is set for each color. The saturation dye concentration of each color has been increased to maximize coloring performance for each undertone, achieving an intense coloring and high density design that repaints the undertones.  

2.  Commitment to residual control
KIRATERA has pursued ease of color change and has focused on the ease of removing residual tint after color fading.
By using a decolorizer, residual tint can be easily removed, making the next color expression even smoother.

3. High color development with reduced bleaching power
Use this product when you want to develop color while reducing bleaching power for high-tone undertones.
With a wide range of colors from vivid to dark tones to pale tones, you can create a variety of hair color expressions.

4. Low-alkali formula that suppresses residual alkalinity
Focusing on the mixing ratio of Agent 1 and Agent 2, we adopted a formula design that allows all levels of Agent 1 and Agent 2 to be mixed at a uniform ratio of "1:2". By combining KIRATERA Agent 1 and Agent 2, we have achieved a reduction in the amount of alkali during use and the residual alkali (pH) in the hair.

⑤ Large-capacity clear in a pouch (On Color line only) -
No dyes added, so it is pure clear that can be used for pale expressions without being blue or pink, and without clouding the color.
Designed in a large-capacity pouch of 400g, taking into account the increased usage and amount of clear.