Gray hair is a natural part of aging, but that doesn’t mean you have to let it show—unless you want to! Whether you're covering a few...

Singapore's beauty scene is constantly evolving, and in 2025, hair color trends are taking a bold yet sophisticated turn. Whether you’re looking for a low-maintenance natural shade...

When it comes to daily hygiene, a refreshing shower is one of the most important rituals. Showering regularly doesn’t just cleanse your body, it plays a...

Deep Layer is a hair care series designed for those who love coloring and bleaching their hair. However, many may wonder, "which type is best for...

Finding the right styling product for different hair types can be challenging, especially with so many different types of products and textures to choose from. Here’s...

Salon hair color usually lasts 4-6 weeks, but fading can occur due to factors like hair structure, pigment loss, and damage. To extend color longevity, we...

In today’s competitive salon landscape, offering innovative technologies like MARBB, Japan No.1 Microbubble Machine can set your salon apart from the rest. This high-tech system deliver superior...

Unlike alkaline straightening, which can weaken and break hair fibers, LvPro uses an acidic formula close to the hair’s natural pH, allowing deep penetration without excessive damage. This...

Head spa treatments are highly recommended for women experiencing various scalp and hair concerns. Here’s how head spa can help with specific issues.

A mild yet powerful acidic straightening solution designed for damaged and bleached hair. By adjusting the optimal pH level, it eliminates the need for harsh alkaline agents,...

Amazing Water Ultra (AW78) and Amazing Relaxer offer extraordinary ingredients and ease of use, allowing for coloring and volume reduction simultaneously. They address puffiness, swelling, dryness,...

A simple, long-lasting keratin treatment that beautifully enhances hair quality. High-performance and luxurious treatment ingredients are used! By combining the Keratin Treatment and Keratin Hair Mask,...

An amazing active keratin treatment from the LV series! It offers flexible usage as a pre-treatment, additive, or intermediate treatment. Elevate your customers' hair quality with...

It offers both alkaline and mild acid perm solutions to create beautiful and lasting curls. With a wide pH selection ranging from mid-acidity to alkaline, this...

Available in 3 series: BASIC, ON COLOUR and ACCENT. Enjoy long-lasting color retention, superior residual color control, and effortless bleaching for a clean color base!