Loretta Aimer Gel 270g

Maintains A Crisp Style with Strong Hold

A hard gel infused with nurturing ingredients that simplifies the creation of delicate bundles and nuanced expression. With a smooth texture, it makes it easy to express fine details, blending evenly through the hair for all-day strong hold.

Moisturizing & Shine Ingredients: Argania Spinosa Kernel Oil
Heat Damage Protection: Beet Root Extract, Hydrolyzed Corn Starch
Improved Combability: Beet Root Extract, Hydrolyzed Corn Starch
Cuticle Care: Tremella Fuciformis Polysaccharide

How to Use:

After applying evenly, gently press areas for tightness and lift areas for added volume, holding for a few seconds.

Product Comparison Table:

Loretta Aimer Brand Concept:

AIMER means "like" or "favourite" in French. By using Loretta Aime, the goal is for everyone to "cherish their own likes,'" "find their favourite version of themselves," and "fall more in love with themselves." The brand name carries the desire for each individual to feel confident, and the design was created with the image of a "supportive companion" in mind.

"Continue being your favorite self, both in your hair and heart."
"Focused on hydration, fragrance, and the lasting power of your hairstyle."

Formulated with Argan Oil for shine and moisture.
Argania Spinosa Kernel Oil (provides moisture and shine)
All products contain extra virgin oil derived from the seeds of the argan tree, which has strong vitality and thrives in dry environments..

"Close to your feelings" – White Bitter Fragrance
Since these products are meant to be used throughout the day, from morning to night, we developed a fragrance that "lifts your mood".
The White Bitter fragrance, adopted in all items, changes with your mood – offering freshness and power when you need energy, and soothing comfort when you want to relax, always aligning with how you feel.